How Paul Rand Made Companies Care About Design—And Influenced Steve Jobs


It was the success of [Paul] Rand’s corporate communications for IBM in the ‘50s that inspired future businesses, including Steve Jobs’s NeXT, to put design first. When Thomas Watson Jr. took over IBM in 1956, he was struck by how poorly the company handled corporate design. The aesthetic was inconsistent across various platforms–for example, “branches in different regions would use different stationery,” Albrecht says… “Watson Jr. was one of the first to say ‘good design is good business,'” Albrecht says.

Led by design consultant Eliot Noyes, previously of the New York Museum of Modern Art, this program ultimately hired Charles and Ray Eames to do IBM’s exhibitions and books, architect Errol Saarinen to design buildings, and Paul Rand to design new logo and graphics. “Rand made everyone use his logo and branding,” Albrecht says. At the time, this sort of visually cohesive communication across all platforms of a brand was…

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What It Was Like to Record Michael Jackson’s Voice


I was still in Detroit, and I got a call from Berry Gordy — he was out in California — and he said, ?We signed these kids. We finished the album and listened to all the mixes, and I don?t like any of the mixes. I?ll send you the multitracks, and I want you to remix the whole album.? And I said, ?Anything you want me to do?? He said, ?No, do what you think is best.? It was The Jackson 5?s first album. I was in the studio, all by myself mixing. I?ll tell ya, the first time I heard Michael?s voice, my jaw hit the floor. ?This little kid can sing!? But yeah, that?s how it started, and, like I said, that?s how he [Berry] trusted people. He trusted my ability to scrap all the mixes that he had, send me the multitracks, and say, ?You do it.?

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Psychopathy and the Medical Profession

Disrupted Physician

IMG_9598Psychopathy is present in all professions. In The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success, Kevin Dutton provides a side-by-side list of professions with the highest (CEO tops the list) and lowest (care-aid) percentage of psychopaths.   Interestingly surgeons come in at #5 among the professions with the highest percentage of psychopathy while doctors  (in general) are listed among the lowest.

Although by no means a scientific study, Psycopaths, by their very nature, seek power and it would make sense that a psychopath among us might pick surgery over pediatrics or pathology as they are drawn to power, prestige, and control. Be this as it may the incidence of psycopathy or psychopathic traits in doctors of any specialty is low. Statistics indicate that no more than 1% of men in general exhibit psychopathic traits. In Women these characteristics are far less.

Due to irresponsible…

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The Double Bind – Damned if you do, Damned if you don’t

Stinkin' Thinkin'

One of my favorite jokes starts out with a guy on his first day in prison, who upon meeting his new cell-mate is confronted with the question, “would you like to be the ‘husband’ or ‘the wife’?” Neither of those is a particularly favorable answer. Back in the days of the Salem witch trials, defendants were tossed into a pond. Those who sank and drowned were found innocent of being a witch, and those who floated were found guilty and executed. Given the choice of being tried as witch, or confronted with the two options that were given to the new prisoner, I’m not sure which one I would want to take.

The two examples above are known as double binds. A double bind is one of those “damned if you do, damned if you don’t” kind of dilemmas. The term was created by Gregory Bateson, a British linguist who…

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